What is a Domain?
The Domain Name...A Business Essential!
The Domain Name ... A Business Essential!
In today's business world, a domain name and a web presence are a must. Your domain name is your online identity, which allows internet users from around the world to locate and browse your web site 24 hours a day, seven days a week. It can be used as your email address and your web address. A domain name can also be used as a supplemental pointer to your existing site name (ie. flowerdelivery.com may be bought as a separate domain name and pointed to your site www.bobsflowers.com. )
A memorable, marketable and brandable name is essential to create your internet presence. As internet traffic increases, businesses will realize that they can no longer ignore the internet.
Choosing The Right Domain Name.
This is perhaps the most important step in the entire process of building your online identity, and due to the recent "gold rush" for domain names, it can also be one of the most difficult. Over the past few years it may seem that nearly every good domain name has been registered, which is true to a point. This does not mean, however, that there are no good domain names left, you just have to be a bit more creative.
1. Your company name or something like it may not always be the best choice unless it's a well known name, or actually describes your product or service e.g. "airfreightcompany.com".
2. A word or words which describe what you sell, such as "airfreights.com".
3. Something which is meaningless but memorable. The auction web site "www.ebay.com" is very well known, but who actually knows what an eBay is?
Using Keyword Domains Can Increase Your Business.
What A Domain Name Can Do For You.
If you decide to purchase a domain name that matches the concept of your business (instead of the exact business name), you might draw web surfers in search of that topic. For instance, a music store that purchases "classical.com" might get visitors looking for classical music in particular. (If you wish, you can even register multiple domain names and arrange for them all to redirect visitors to a single central web site).
Having your own domain name makes your company look professional. If you publish your site through an ISP or a free web hosting service, you'll never have complete control of your web site or email address and you will end up with a URL such as "www.acmehosting.com/mailboxservices". Web savvy visitors will recognize that you don't own your own brand and may question your company's size and/or ability. In contrast, "www.mailboxservices.com" shows that you have committed to marketing and operating your business professionally. Incidentally, owning your own domain name lets you take that name with you if you decide to transfer web hosts or switch to your own house server. If you don't own your domain name, you'll have to switch to a new URL/domain name, which will destroy the branding that you built up with your first address.
Having your own domain name indicates you're part of the new economy, it implies that you're technologically up to date. If perception is reality, having your own domain name might just put you ahead of your competitors.
How A Domain Name Can Help Your Search Engine Placement.
Domain names that include common keywords can improve a site's ranking in search results turned back by major search engines. Many large search directories will not even list a site that does not have its own domain name. As well, domain names are easy to remember and customers may not have to search at all to find you.
Search engines receive thousands of submissions from sites published through ISPs and free sites each day. They accept the first few and regard all the rest as spamming. High search engine listings are essential to the success of any web site. Having your own domain name is the first step towards achieving such rankings.